We use modern methods
The educational program is equipped with modern teaching aids, textbooks and electronic resources, a Neuromarketing Laboratory, highly qualified academic staff, recognized figures in the education and science system in the Republic of Kazakhstan and lecturers from foreign universities, and marketing practitioners.
Learning advantages
The program includes a Neuromarketing Laboratory. The Neuromarketing Lab is equipped with a video camera, a microphone and the Tobii Eyeglasses 2 mobile eye-tracking system, which provides objective data on consumers' perception of different brands and brands and reveals hidden factors that influence decision-making. The lab enables applied research with neurobiological analysis tools and expert business insights. This project has no analogues in the Republic of Kazakhstan.
Language of instruction: Kazakh, Russian, English
Duration of study:
6В04104 Marketing, full-time education - 3 years
6В04104 Marketing, full-time education (based on technical and vocational education) - 2 years
6В04104 Marketing, full-time education with the use of distance learning technologies (second higher education) - 2 years
6В04104 Marketing, full-time education with the use of distance learning technologies (based on technical and vocational education) - 3 years
The mission of «Marketing» educational program: We change the view on traditional marketing in Kazakhstan by applying innovations to train new-format specialists.
The purpose of the educational program: Training of competitive specialists possessing fundamental knowledge, research skills, innovative tools, and information technologies to perform independently in the field of marketing.
The field of activity of the graduates after graduation:
| Marketing Specialist | Chester Bennington in the world of marketing |
| Marketing Analyst | Master Yoda Marketing Analyst |
| Brand manager | Professor Xavier, unlocking the potential of brands |
| SMM specialist | Modern Joseph Pulitzer, mastering neurocopywriting |
| Targetologist | The Eye of Sauron for targeting |
| Neuromarketer | The master of consumer consciousness |
Educational trajectories:
- Neuromarketer (Neuromarketing) - a specialist who studies consumer behavior, has sufficient knowledge and skills to influence emotions and behavioral reactions to this influence, using developments in the fields of marketing, cognitive psychology and neurophysiology.
- SMM (Social Media Marketing) is a creative, strategic thinker able to plan and implement a comprehensive promotion of a product or service in social media.
Graduates of this program will be able to demonstrate:
- manage offline and online consumer behavior;
- find consumer insights and develop value propositions using modern psychology and neuromarketing techniques;
- develop an SMM strategy, content plan;
- develop and independently implement media events and promotions;
- create a personal brand and blog on Instagram and YouTube;
- organize trade marketing activities;
- manage sales;
- if you aspire to become a confident marketer with a ready-made portfolio.
Key disciplines:
Consumer Behavior: The discipline allows you to study the characteristics of end-user behavior and approaches to managing consumer behavior; build models of consumer behavior; apply methods to evaluate consumer behavior in the market for goods and services.
Neuromarketing: The discipline allows to determine the influence of external and internal stimuli on consumer decision-making process; conduct neuromarketing research; develop, interpret and test neuromarketing hypotheses for development and creation of competitively capable products.
Event Marketing: The discipline allows to study the essence, principles and functions of event marketing; to acquire skills of analyzing existing technologies of event marketing; to identify features of services promotion; to develop and implement a media event.
Trade Marketing: The discipline provides knowledge of the basic tools of trade marketing. Ability to organize trade marketing events. To acquire practical skills of using trade marketing tools in business activities, such as sales marketing. Segmentation of sales floor area. Functions of trade marketing department. Trade promotion: methods of organization and features. Pre-selling as a way of organizing sales through a system of pre-collection of orders and subsequent delivery to customers.
Self branding and blogging (Sandwich course) /Psychology of Advertising: This discipline is designed to develop skills in personal brand positioning by individual and socio-psychological branding, personal image formation using social media and other public platforms according to the goals and requirements of the customer. Creating and maintaining your own blog on Instagram, YouTube platform.
Catalog of elective disciplines
Key lecturers:
Arsen Ashimov, Senior Lecturer
Akdana Abuzhalitova, м.e.s., Lecturer
Kuanyshbek Duysenov, м.e.s., Lecturer
Aiman Kazybaeva, PhD, Associate Professor
Onur Guvenc, МВА, Senior Lecturer
Elmaira Orazgalieva, PhD, Researcher
Saule Yolju, c.e.s., Assistant professor
Madina Smykova, c.e.s., Professor
Natalya Sohatskaya, c.e.s.,, Assistant professor
Boris Tkhorikov, c.s.s., Professor
Elena Protsenko, c.b.s., Professor of Practice
