Educational program «Digital Marketing» provides students with fundamental knowledge and practical skills in the field of modern methods and tools of digital marketing, which allows them to successfully manage online campaigns, analyze data, and create effective marketing strategies in a digital environment.
Language of instruction: russian
Duration of study:
6B04107 Digital Marketing, full-time education - 3 years
6B04107 Digital Marketing, full-time education (based on TVE) - 2 years
The mission of «Digital Marketing» educational program: Provide students with the high-quality education and skills needed for a successful career in digital marketing. We aim to develop student's deep understanding of digital marketing strategies and tools, as well as inspire them to think innovatively and behave ethically in this dynamic field. The program's mission is to train professionals who can create meaningful marketing strategies, contribute to the development of the industry, and successfully meet the challenges of the digital age.
The purpose of the educational program: Teaching of competitive specialists with fundamental knowledge, research skills, innovative tools and information technologies to carry out independent activities in the field of digital marketing.
Field of activities of graduates:
Digital Marketing and Advertising: Work as digital marketers, creating and optimizing online advertising campaigns, as well as engaging in search engine optimization, content marketing, and data analytics.
Social Media: Work withsocial media management specialists, create content, interact with your audience, and develop social media promotion strategies.
Analytics and Research: Graduates can work as data analysts, conducting market research, analyzing user behavior, and evaluating the effectiveness of marketing strategies.
Product and brand management: Participate in brand management, develop marketing strategies for products and services, and participate in the creation of unique brand identities.
Marketing Consulting and Agencies: Work for consulting firms or marketing agencies, providing expert advice and marketing services to clients.
Entrepreneurship: Start own digital marketing business by creating own agency or startup.
Education and Teaching: Choose a career in education and become teacher or lecturer in digital marketing in educational institutions.
Startup Analysis and Advice: Graduates can specialize in evaluating and advising startups in the areas of marketing and growth.
Graduates of this program will be able to demonstrate:
1. Understand digital marketing in depth:
2. Develop marketing strategies:
3. Conduct research and analyze data:
4. Possess digital marketing tools:
5. Work with social networks:
6. Communicate and manage projects:
7. Work independently in digital marketing:
8. Understand the ethical and legal aspects of marketing:
Key disciplines:
IT Startup 1/2: Allows students to learn how to generate ideas, develop value propositions, identify unique benefits, and validate hypotheses. They will create working prototypes and MVPs for their projects as they go through the pilot phase.
Python for Data Analysis and Visualization: It provides students with data analysis and processing skills using Python, which allows them to successfully work with information in various fields, create visualizations to better understand data, and solve problems that require analytical skills.
Online Services: The discipline is aimed at developing students ' theoretical and practical knowledge about cloud computing technology, developing skills in the practical implementation of cloud technologies in business, and mastering the tools of this field. As a result of the training, students will learn how to create cloud services, work with existing cloud solutions, and apply cloud computing to optimize IT processes.
Internet Marketing Tools and Web Analytics: The discipline teaches current Internet marketing techniques, including SEO, social media advertising, and contextual advertising. Students practice on real cases of companies and develop practical skills in the field of Internet promotion.
