Educational program «Content, Marketing and Data Analysis» combines knowledge and skills in the fields of content, marketing and data analysis, providing students with unique tools for a successful career in the digital field, as well as for creating innovative projects and transforming user experiences.
Learning advantages: The Content, Marketing and Data Analysis program provides students with a unique advantage thanks to an integrated approach that combines knowledge and skills from three key areas: IT, marketing and media, which allows them to acquire comprehensive skills relevant to the modern labor market and successfully apply them in practice, as well as develop their entrepreneurial potential and potential. readiness for innovative projects.
Language of instruction: russian
Duration of study:
6B04109 Content, Marketing and Data Analysis (Marketing), full-time training - 3 years
6B0410Content , Marketing and Data Analysis (Marketing), full-time training (basedon TVET) - 2 years
Mission of the educational program «Content, Marketing and Data Analysis»: It aims toаключается shape and inspire future leaders in digital marketing and data analysis, providing them with a high level of knowledge and skills in creating innovative content and developing effective marketing strategies. We aim to develop creative thinking and analytical skills, preparing students for successful careers where they can implement ideas, create value, and change the business landscape using cutting-edge techniques and technologies.
The purpose of the educational program: Training educated professionals with expertise in creative content, data analysis, and digital marketing, who are able to launch innovative projects at the intersection of different areas and create new transformational experiences for users.
Field of activities of graduates:
Marketing analyst: Analyzing data, studying the market and consumer behavior, creating marketing campaign strategies.
Content Marketing Specialist: Developing and creating high-quality content to attract and retain your audience.
Product Manager: Product lifecycle management, market analysis, identification of customer needs.
Social Media analyst: Monitoring and analyzing social media activity, developing brand presence strategies on the web.
Graduates of this program will be able to demonstrate:
Key disciplines:
SMM & content marketing: The discipline teaches students how to build a social media marketing (SMM) and content marketing strategy. During the course, students learn how to create a sales funnel, analyze the effectiveness of online marketing channels, and prepare a brand for social media presence. It also helps students develop competencies in social media marketing and creating high-quality content for successful online promotion.
Psychology of consumer behavior: The discipline teaches students to analyze and understand customer experience, including building a Customer Journey Map and studying Customer Experience. Students also study the psychological aspects that influence customer decision-making, and use tools such as GAP analysis and NPS to evaluate and manage customer loyalty.
Community advertising tools: The discipline develops students ' skills and knowledge about methods of promoting content on the web, including managing the advertising budget, creating advertising campaigns, optimizing and testing audiences and creatives, as well as analyzing the results of advertising events at the level of conversions and traffic.
Brand Management: The discipline allows students to develop skills and knowledge in developing a strategic platform for a brand, including defining its values, creating a brand story (storytelling), and managing its image and reputation in the market.
Marketing Communication Channels: The discipline includes creating creative marketing campaigns for brand promotion, developing a media plan for optimal resource allocation, and evaluating the effectiveness of selected strategies and communication channels.
UI/UX Design: Discipline It focuses on developing web and mobile applications with an emphasis on creating intuitive interfaces that do not require users to read manuals. Students learn methods and techniques that allow them to create friendly and easily perceived interfaces, ensuring a comfortable user interaction with the application.
Machine Learning and AI: The discipline provides students with knowledge and skills in data mining and machine learning. As part of the course, they master models and methods for data processing and analysis, as well as develop the skills of data researchers and creators of mathematical models, algorithms, and data analysis methods.
Mathematical modeling and statistics: In this one about the course students study in depth the basic mathematical models and methods necessary for solving professional problems. They acquire skills in applying analytical methods and models to make managerial decisions, as well as evaluate the adequacy of these models and adapt them to specific practical tasks.
Web 3.0: Course It provides students with basic knowledge of Web 3.0, including the use of blockchain technologies and launching projects with NFT. Students master fundamental concepts that enable them to understand and work with new web technologies and opportunities related to decentralization and digital assets.
Content Creation: As part of this course, students: they learn how to create diverse content, including text, audio, and video materials, and gain skills in developing text materials in various formats.
Storytelling: In the discipline, students will learn how to develop ideas into complete plots, including creating a logline, synopsis, and script. They will gain skills not only in generating ideas, but also in structuring them into engaging and creative stories.
