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Email: elmaira.orazgaliyeva@gmail.com
Academic Degree: PhD (2019)
Academic Position: Researcher
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EDUCATION/QUALIFICATIONS: |
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Kazakh National Pedagogical University named after Abay |
Marketing and commerce |
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2000-2004 |
qualification as a marketer, specialist on commerce |
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Almaty Academy of Economics and Statistics, Master's programme |
speciality 6M051100 - Marketing |
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2013- 2015 |
Master's degree in economics |
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Narhoz University, doctoral studies |
6D051100-Marketing |
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2016- 2019 |
Degree: PhD in Marketing |
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WORK experience: 17 years |
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Almaty Management University 01.09.2019 - to date |
Programme Leader PG Marketing, Assistant Professor School of Management |
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Kazakh Academy of Labour and Social Relations 2020-2021 |
PhD, Associate Professor, Department of Economics and Business |
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2019- 2020 |
Head of the Economics and Business Department |
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Narhoz University, doctoral studies 2016- 2019 |
Doctoral student |
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T. Ryskulov Kazakh University of Economics 2014-2015 |
Senior lecturer in the Marketing Department |
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KazNPU named after Abay 2004 - 2014 |
lecturer, senior lecturer in the department "Marketing" |
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DISCIPLINES TAUGHT: |
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RESEARCH: |
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The year |
Name of Study |
Result |
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2016-2019 |
Marketing management of competitive advantage for pharmaceutical companies in Kazakhstan |
Doctoral dissertation |
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PUBLICATIONS (foreign and local): |
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Training manuals |
1.Innovative project management, 2020 |
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2.the role of marketing in the economic development system of production of RK, 2020 |
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Publications in international peer-reviewed scientific journals |
1. Journal of Applied Economic Sciences, Volume XIII Issue 7(61) Winter 2018, ISSN-L 1843 - 6110, ISSN 2393 - 5162, "Marketing Management of the Competitive Advantages of Pharmaceutical Companies" |
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Publications in scientific journals recommended by an authorised body (CCSON) |
1. "Statistics, Accounting and Audit" quarterly scientific and practical journal, 3 (78) 2020, "Content analysis of clients motivation factors to apply the servitization strategy in the industrial market of Kazakhstan". |
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2. "Vestnik KazNU, Economic Series, 4 (126) 2018, "The theoretical aspects of competitive advantages as an object of marketing management". |
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3. "Statistics, Accounting and Audit" quarterly scientific and practical journal, 1 (68) /2018, "Pharmaceuticals and Health", "Pharmaceuticals and Health Care" |
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4. "Statistics, Accounting and Audit" quarterly scientific and practical journal, 1 (64) / 2017, "Pharmaceutical salasynynynyn korsetkishterin taldau" |
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Articles in conferences (national and international) |
1. theoretical approaches to marketing management of competitive advantage, 2018 |
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2. Building consumer and intermediary loyalty in the pharmaceutical market as a competitive advantage for enterprises,2018 |
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Traineeships, TRAININGS, COURSESES (in the last 5 years): |
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№ |
Name of educational institution |
Year, month of commencement |
Year, month of completion |
Subject of specialisation |
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1 |
University of International Business, Almaty. |
June 2021 |
June 2021 |
"Improving the effectiveness of the implementation of educational services in higher education institutions" within the framework of the summer training and methodological school for professional development. (72 hours) |
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2 |
State University of Management, Russian Federation, Moscow. Refresher course on |
January 2020 |
January 2020 |
"Marketing in industries, marketing communications management" (72 hours) |
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3 |
SolBridge International Business School, South Korea, Tejon |
May 2018 |
June 2018 |
Certificate in New Approaches and Techniques in Research Methodology (80 hours) |
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4 |
University of Santiago de Compostela, Santiago de Compostela, Spain |
June 2017 |
July 2017 |
Certificate in Scientific Research Internship Programme (60 hours) |
