Tyutyunnikova Natalya Vladimirovna

 

Email: n.tyutyunnikova@almau.edu.kz

 

Academic Degree:  Master

 

Academic Position:  Professor of Practice

 

 

 

 

EDUCATION/QUALIFICATIONS: 

Paper Planes Academy (Moscow)

04.2021-09.2021

Speciality: Data-Driven Marketing (DDM)

 

Qualification: Data Marketing Manager (255 hours)

Almaty Management University

2019 - present

Speciality: Marketing

PhD student

 

Qualification: 3rd year doctoral student

Al-Farabi Kazakh National University 

2002 - 2005

Speciality: Psychology

 

Degree: Master's degree in Psychology

   

Al-Farabi Kazakh National University

Speciality: Psychology

1998-2002         

Qualification: Psychologist, psychology teacher

 

 

Work experience: 19 years

Almaty Management University

01.09.2021 - to date

Professor of Practice in the School of Management

NV Development Group LLP

 

2003- 2019

Company Director, Project Manager

Electrocomplex Asia LLP

 

2015-2017

Marketing manager (outsourcing)

 

 

DISCIPLINES TAUGHT: 

In Russian:

  • Brand management
  • Trade Marketing
  • Event Marketing
  • Consumer behaviour

In English:

  • International Marketing
  • Strategic Marketing
  • Trade Marketing
  • Marketing Logistic

 

 

Experience in consultancy projects: 15 years' experience

The year

Project name

Result

     

2017-2018

Development and implementation of professional standards for GRAND VILLE family holiday centre (Alakol) staff  

staff standards 

2011-2014

Landell Mills (Kazakhstan Projects)

"One Health, WECOOP Enhanced regional cooperation on Environment, Climate Change and Water

Marketing support for projects

2004 - up to now

EBRD: Advice for Small Businesses

accredited marketing consultant 

 

2016

KAMOKA LLP Atyrau, Kazakhstan (supported by EBRD)

"Assessment of the state and prospects of the main influencing market (meat and meat products market of Kazakhstan). Correction of the marketing strategy of KAMOKA LLP: a system of anti-crisis marketing solutions".

Report to the company and the EBRD

2014

AyGolek LLP. (Discovery Children's Leisure Centre Borovoe Network)

Shuchinsk, Kazakhstan (supported by EBRD)

"Improving the marketing system"

Report to the company and the EBRD

2010

VERANIS (Shchuchinsk) (supported by EBRD)

"Evaluating the effectiveness of new business lines. 

Develop a market launching and promotion strategy for new services".

Report to the company and the EBRD

2009

ANDRA - Issyk LLP, (beverage market: bottled water Almaty, Kazakhstan (supported by EBRD)

"Creating a new brand. Market entry and promotion strategy"

Report to the company and the EBRD

2007

ASU PROMSERVICE LLP. (Cabinet furniture manufacturer) 

 Aktau, Kazakhstan. (supported by EBRD)

"Forming a cognitive basis for the holistic and successful development of the company, defining the company's philosophy, values, mission and vision for the future. Creating a company logo and brand".

Report to the company and the EBRD

2005-2006

ARSENAL, LLP (Almaty) (supported by EBRD)

Development and implementation of a marketing system, brand building

Report to the company and the EBRD

 

 

RESEARCH: 

The year

Name of Study

Result

2015

Marketing research on the local children's tourism market in Kazakhstan

A report for the company

2017-2018

Marketing research on the competitive environment of the local tourism market in Kazakhstan

A report for the company

2013-2014

"Market research in the petroleum products sector: current state, competitive analysis, ways forward for the brokerage company - a comparative analysis".

A report for the company