Saule Youlcu

Degree: Candidate of Economic Sciences (2005)

Academic position: Assistant Professor

EDUCATION/QUALIFICATIONS:

Ankara State University Turkey, Ankara	Speciality: Turkish
1992-1993	Qualification: Turkish language courses
Ankara State University Faculty of Language, History and Geography	Speciality: German Studies
1993-1998	Qualification: Linguist - linguist

Kazakh State Academy of Management, Almaty (diploma with honours) 1998-2000	Speciality: Social management
	Qualification: Master of Arts in Economics
T. Ryskulov Kazakh University of Economics, Almaty 2000-2005	Speciality: 08.00.05 Economics and management of the national economy
	Academic degree: candidate of economics science

WORK EXPERIENCE: 21 years

Almaty Management University 2013 – to date	Assistant Professor, School of Management

University of International Business (UIB)
2007-2013	Deputy Dean of the Faculty of Economics and Accounting, Associate Professor of Economics and Marketing Department (full-time part-time)

Ramstore Kazakhstan LLP 2000 -2007	Marketing Specialist, Senior Accountant of Finance Department

Inteba - Kazakhstan LLP 1999-2000	Marketing Manager

DISCIPLINES TAUGHT:

Marketing management
Strategic marketing
Brand Management
Models of strategic marketing
Marketing
Advertising Technology
Event Marketing
Communication Campaign 360

PUBLICATIONS (foreign and local):

Author of more than 35 scientific, educational and methodical works, including:

1 textbook "Marketing Management" (2014);
more than 35 scientific articles in the field of branding, strategic marketing, marketing communications;
15.09.2015 //XL International scientific and practical conference "Conceptual development of economic sciences in the XXI century" Moscow / Improvement of communication policy of Mega Center Astana LLP
30.09.2015 //XXXVII International Scientific and Practical Conference "Modern Economics and Finance: Research and Development" St. Petersburg / Improving the organization and promotion of sales in the company
November 10-11, 2015 // I International scientific-practical conference "Use of innovation potential of HEI in training bachelors and masters" Dushanbe // Innovative methods of training bachelors and masters in NOU "Almaty Management University
Turan University, Bulletin № 2 (66) 2015. Development of self-employment through a new labor market policy in Kazakhstan
Turan University, Bulletin № 3 (67) 2015 г. Characteristics and evaluation of the mobile communication market in the Republic of Kazakhstan
Foundation of the First President of the Republic of Kazakhstan - the Leader of the Nation, Materials of the international scientific-practical conference "Problems of ensuring human rights in modern conditions", 10.12.2015. Application of marketing communications in Kazakhstan
Bulletin of Al-Farabi Kazakh National University. Series Economic. - 2016, № 2. Improvement of the communication policy of "MEGA CENTER ASTANA" LLP
Vestnik Turan - 2016, № 1 (69) Marketing of the market of restaurant services
March 23-25, 2016., Regional Academy of Management, European Scientific Foundation Institute of Innovation, Regional Center for European Integration, Sharm el-Sheikh, Egypt // Tools and Types of Modern Internet Advertising
Materials of the International Scientific and Practical Conference "Business and Society: Current Development Priorities". 24.05.2016, ALMAU/ Realities and prospects of development of pharmaceutical market in the Republic of Kazakhstan in the context of global crisis
Materials of X International scientific conference "Innovative development and demand for science in modern Kazakhstan" /20-21 October 2016. The Fund of the First President of the Republic of Kazakhstan - the Leader of the Nation/ Marketing of retail retail retail in Kazakhstan on the example of "Magnum Cash & Carry" network
Trends of dairy products market development in the Republic of Kazakhstan / / Herald of Turan, 1 -2017
Viral Marketing as a Perspective for Development of Internet Marketing // Turan Herald, 2 -2017
Optimization of promotion strategy of the theater institution on the example of the theater "Astana Opera" // Proceedings of the international scientific-practical conference "Marketing and Logistics: modern priorities of development", University of Turan, April 28, 2017.
The development of marketing of the tourism industry // Proceedings of the international scientific-practical conference "Marketing and Logistics: modern development priorities", University of Turan, April 28, 2017.
KEEPING AHEAD IN ALMATY'S HOTEL BUSINESS// Asian Management Briefs - Nov 2017 (AMB Issue 13)
"BANK MARKETING IN KAZAKHSTAN" Turan Newspaper 2018
International Scientific and Practical Conference "INNOVATION-PRODUCTIVE EDUCATION IN THE CONTEXT OF IMPROVING THE QUALITY OF LIFE", Turan University 12.12.2018 article on "Development of Brand Communication Strategy based on Marketing Program"

Traineeships, TRAININGS, COURSESES (for the last 5 years):

№	Name of the institution	Year, month of commencement	Year, month of completion	Topic of specialisation
1	Almaty Management University	2 November 2015.	28 November 2015.	Marketplace Live Simulation
2	Almaty Management University	January 2016	January 2016	Winter school for skills and personal development
3	Almaty Management University	March 2016	March 2016	MBA, Sales Management and Promotion Training
4	Almaty Management University	15.02.2017	15.02.2017	ProQuest Innovation Resources Workshop
5	International Entrepreneurship Academy ID-GROUP	15.03.2017	15.03.2017	Time management training
6	Turan University	29.03.2017	29.03.2017	Round table "Effective marketing, logistics, restaurant and hotel business in crisis"
7	Al-Farabi Kazakh National University	29.03.2017	12.04.2017	Globalisation of Education Seminar
8	Almaty Management University	25 May 2017.	09 June 2017.	Marketing Management MBA Seminar, I. Leontieva
9	Al-Farabi Kazakh National University	November 2017	November 2017	New York University and Tourist Information Centre of Almaty City, certificate (72 hours) "Research Methods in Tourism Industry",
10	Foundation of the First President of the Republic of Kazakhstan,)	November 2017	November 2017	Master class "Psychological knowledge as a basis for interaction between social worker and client" (72 hours)
11	Almaty Management University	02.11.2017	03.11.2017	First International Conference in Kazakhstan on Knowledge Management 'Knowledge Management System in Companies and Universities: Problems and Prospects'
12	HAPPYjob LLP	November 2017	November 2017	Increasing personal stress tolerance' training,
13	Almaty Management University	08.01.2018	12.01.2018	AlmaU Winter School (40 academic hours)
14	KazNU named after AHRlFarabi	14 March 2018.	5 April 2018.	Refresher course "Project marketing management in a service economy" (72 hours)
15	Almaty Management University	30.03.2018	01.04.2018	Management in Education training
16	University of International Business (UIB)	08.11.2018	12.11.2018	Seminar-training "International Standards in Scientific Research and Publication of Scientific Papers" (20 academic hours) University of International Business (UIB) with the support of the US Diplomatic Mission in Kazakhstan
17	View: the first online shop "Everything for distance learning, online communications, HR automation"	22.01.2019	26.02.2019	"Professional e-learning teacher 2.0 -2019" 72 hours
18	Almaty Management University	15.04.2021	15.04.2021	Participation in the International scientific-practical conference dedicated to the 70th anniversary of Dr. Nikiforova N.V., Professor "Scientific research as a driver of innovative and sustainable development of the organisation".

AWARDS, GRANTS:

2009 2011	Diploma for active participation in the social and political life of Medeu district Certificate of Merit "Best Head of the Faculty of Economics and Accounting" (through the eyes of UIB students)
2012	Certificate of Appreciation for active participation in the life of UIB University
2014	Diploma "For active participation in the preparation, organisation and conduct of the First International Competition of Student Works "Zhas Zerde
2015	Letter of Appreciation from the Foundation of the First President of the Republic of Kazakhstan - Leader of the Nation
2016	Letter of appreciation "For preparing students to participate in the II International Competition of Student Research Papers "Zhas Zerde
2019	Letter of appreciation For great contribution to the development of the higher education system of the country and selfless work in training highly qualified specialists - Association of Higher Education Institutions of the Republic of Kazakhstan
2019	Acknowledgement for significant contribution to the development of the Higher School of Management, annual work with students and prizes in the National Student Olympiad in Marketing