Smykova Madina Raisovna

Email: mraisovna@mail.ru

Academic degree: Candidate of Economic Sciences (2003)

Academic title: Associate Professor (2015)

Academic position: Professor

EDUCATION/QUALIFICATIONS:

Kazakh Polytechnic University named after K.K. Ammosov К. Satpayev Kazakh Polytechnic University	Speciality: Organisation and planning of the metal industry
1975-1980	Qualification: Economical Engineer

Almaty Institute of National Economy, postgraduate course 1998-2001	Speciality: 08.00.05 Economics and management of the national economy
	Academic degree: Candidate of Economic Sciences

WORKING EXPERIENCE: 42 YEARS

Almaty Management University 01.09.2019 - to date	Professor at the School of Management
2012-2019	Associate Professor in the Department of Management and Marketing

International Academy of Business 2009-2012	Associate Professor in the Department of Management and Marketing

T. Ryskulov Kazakh University of Economics/ Almaty Institute of National Economy. T. Ryskulov/ Almaty Institute of National Economy 1993-2009	Lecturer; Senior Lecturer; Associate Professor

Central Board of the Kazakh Deaf Society 1985-1993	Economist

Leninogorsk Polymetallic Combine Tishinsky mine 1980-1985	Economist

DISCIPLINES TAUGHT:

Research methods
Market research
Marketing
Marketing of services
Trade marketing
Marketing project design
Strategic marketing
Marketing analysis
Marketing in project activities
Marketing analysis and databases
Event marketing

EXPERIENCE IN CONSULTANCY PROJECTS: 15 YEARS

The year	Project name	Result
2008	Consultant and developer of the "State Programme for Development of Tourism Cluster in Zhambyl Region"	Draft state programme
2012	Expert in the development of system plans for tourism development in Kazakhstan (Committee of Tourism Industry under the Ministry of Industry and New Technologies of the Republic of Kazakhstan): 1.Kenderli Tourism Development System Plan 2. Systematic Tourism Development Plan for the Republic of Kazakhstan 3. the Master Plan for the Tourism Development Cluster Programme for East Kazakhstan Oblast 4. Systematic Plan for the Development of the Borovka Spa Zone in Akmola Oblast 5.Systematic plan for the development of a ski resort	Expert judgement
2012	Developer of professional standards for tourism and hospitality personnel (Kazakhstan Tourism Association)	Develop and issue standards for hotel staff
2012	Participant in the working group on changes to tourism legislation	Report
2013	Development of a marketing plan and strategy for the launch of a new product on the market by Syrat LLP	Marketing strategy and plan
2014	Developing a regional positioning programme for an oil company	Preparing the report
2015	"Survey and Rating of Almaty Hotels" on the eve of EXPO and UNIVERSIA2017	Preparing the report
2016	Development of a marketing project for the launch of a new hotel complex in Almaty	Preparing the report

RESEARCH:

The year	Name of Study	Result
2008	Comprehensive market research on information services (analysis of satisfaction with e-government, demographic profile of service users, rating and recommendations for the expansion of e-government services	Report
2013-2015	Basic research in the field of socio-political and economic sciences on: "Increasing the competitiveness of hotel and restaurant services on the eve of globally significant international projects (EXPO-2017 and EVΙΙ Winter World Universiade -2017): conceptual framework and implementation mechanism".	Reports from the MoES
2014	Market research on cellular operators	Preparing the report
2015	Market research for technical gases	A report for the company
2015-2016	A study on the development of innovation activities in Almaty	Report
2016	Participant in the development of the Mangistau Oblast Investment Attraction Strategy	Strategy
2016-2017	Participant in the development of the Almaty Investment Attraction Strategy	Strategy

PUBLICATIONS (foreign and local):

Dr. Madina Smykova is the author of more than 150 scientific, educational and methodological works, including:

5 monographs "Hotel and restaurant market of Kazakhstan: current state, trends and marketing aspects" edited by Almaty (2013) in co-authorship, "Tourist market of Kazakhstan: growth imperatives and their provision" in co-authorship ed. "Baspager (2015), "Marketing research of demand and competitiveness of hotel and restaurant services in Kazakhstan: theory, methodology and practice", ed. "Baspager" (2015), "Development of Megacity Innovation: Assessment and Strategic Priorities", co-authored (2018); "Marketing Mechanisms for Sustainable Tourism Development in Kazakhstan", ed. "Balausa (2019),

8 textbooks "Basics of Market Infrastructure" co-authored (1998). "Tourism: Economics, Management and Marketing" (2006), "Marketing of Tourism" publishing house "Economics" co-authored (2009), "Tourism Marketing" publishing house "Economics" co-authored (2009), "Fundamentals of Hospitality Management" publishing house "Economics" co-authored (2012) "Marketing of the hospitality industry" publishing house "Lem", Almaty (2011); "Marketing of restaurant and hotel business" publishing house "Royal Hospitality" co-authored (2012). Almaty co-authored (2011); "Marketing in the restaurant and hospitality business" published by "Royal desing", Almaty co-authored (2015); "Tourism marketing" published by AlmaU co-authored (2020); "Marketing of hotel and restaurant business" in Kazakh co-authored (2021)

Scopus articles

1. Nina NIKIFOROVA, Madina SMYKOVA, Lyailya MUTALIYEVA, Kamshat MUSSINA Social Responsibility in the Sphere of Tourism in Kazakhstan. Vol 10 No 2 (2019): JEMT VOlume X Issue 2(34) Spring 2019/ - available:

https://www.scopus.com/authid/detail.uri?authorId=55427838300

https://journals.aserspublishing.eu/jemt/article/view/3340

2. S Baitenova, L.M. S. Baitenova, L.M., Smykova, M.R., Mutaliyeva, L.M. Sources of competitive advantages formation in Kazakhstan hotel business (2016) Actual Problems of Economics, 178 (4), pp. 97-103.

https://www.scopus.com/authid/detail.uri?authorId=55427838300

https://search.proquest.com/openview/c18a76a47ab455c26c185a343981f8ad/1?pq-origsite=gscholar&cbl=2035679

3. Smykova, M. The development of a tourist brand in Kazakhstan

(2015) Journal of Eastern European and Central Asian Studies, 2 (2), 12 p.

https://www.scopus.com/authid/detail.uri?authorId=55427838300

https://www.ieeca.org/journal/index.php/JEECAR/article/view/74/0

More than 150 scientific articles in the fields of marketing, tourism, hospitality and education;

4 copyright registration certificates

1.Marketing Mechanisms for Sustainable Tourism Development in Kazakhstan (monograph), No. 0754 of 15 March 2018

2. Marketing of Hotel and Restaurant Services: Theory and Practice (Computer Programme). No. 1421 of 28 January 2019.

3. tourism marketing: tutorial (computer programme). No.11299 dated January 11, 2019.

4. Tourism Marketing in Kazakhstan: Trends and Benchmarks for Development (Work of Science - Monograph). No. 1765 dated 31 May 2018.

Developer of model programmes for the disciplines: "Marketing", "Tourism Marketing", and work programmes: "Marketing research", "Services marketing", "Tourism marketing", "Marketing in trade".

TRAINEESHIPS, TRAININGS, COURSESES (IN THE LAST 5 YEARS):

№	Name of the institution	Year, month of commencement	Year, month of completion	Topic of specialisation
1	Almaty Academy of Business Education Teachers, International Academy of Business	July 2012	July 2012	BETA Summer School 2012
2	Almaty International Academy of Business	January 2012	January 2012	Trainings "Mind Maps" and "Emotional Intelligence", seminar "Philosophy and Methodology of Scientific Research"
3	Almaty International Academy of Business	March 2012	March2012	"Anti-Crisis Marketing" MAB, VETA
4	Almaty Academy of Business Education Teachers, International Academy of Business	July 2013	July 2013	BETA Summer School 2013
5	Republican Centre for Professional Training, Retraining and Professional Development at K.I. Satpayev KazNTU. 72 hours.	08.01.2013	19.01.2013	Distance learning technologies".
6	Research Institute for the Innovative Economy, 2-3 December 2014	1.12.2014	2.12.2014	"Effectiveness and evaluation of market research in research topics"
7	Korea, university	27.04.20142015	8.12.2015 2015	"Strategic Management in the Higher Education International Trends and the Korean Experience"
8	Almaty Almaty Management University	August 2014	August 2014	Practical workshop on the Adisis methodology by Dr Virginius Kundrotas
9	"Marketing and Advertising. Russia, Ekaterinburg city	6.04.2015	16.04.2015	"Marketing and Advertising, Series A-II No. 47
11	Almaty Horica Training Centre	15.06.2015	18.06.2015	Management in the hospitality industry"
11	Almaty Horica Training Centre	05.10.2015	12.10.2015	"Marketing in the hospitality industry"
12	Almaty Almaty Management University	23.11.2016	26.11.2015	Business case development methodology
13	Almaty Federation of Marketing, Advertising and PR and Almaty Management University	28.12.2015	28.12.2015	Effective marketing in a crisis
14	Almaty Almaty Management University	12.01.2016	15.01.2016	Winter School for Professional and Personal Development, 30 hours
15	Almaty Tourism Industry Committee of the NPT RK and Almaty Management University	21.04.2016	21.04.2016	Astana EXPO 2017 - new opportunities
16	Almaty Turan University, Triple Helix Russian Chapter (Moscow)	15.03.2017	15.03.2017	Contemporary development of innovational and entrepreneurial universities in context of implementing the Triple Helix model
17	Almaty Al-Farabi Kazakh National University, Tourist Information Centre Almaty LLP	December 2017	December 2017	Research methods in tourism industry, 72 hours.
18	Almaty Almaty Management University	08.01.2018	12.01.2018	AlmaU Winter School, 40 hours.
19	Almaty Al-Farabi Kazakh National University, Centre for Feasibility Studies and Project Management	14.03.2018	05.04.2018	Project marketing management in a service economy, 72 hours.
20	Г. Almaty. Ministry of Culture and Sports of the Republic of Kazakhstan,	December 2018	December 2018	"Service marketing"
21	Almaty Almaty Management University	January 2019	January 2019	Winter School 2020
22	Almaty Almaty Management University	January 2020	January 2020	Winter school 2021

AWARDS, GRANTS:

2010	Acknowledgement for their great contribution to the development of the education system of Kazakhstan from the Ministry of Education and Science of the Republic of Kazakhstan
2011	Certificate of Merit of Z. Amanzholov, Akim of Bostandyk district of Almaty for conscientious and fruitful work, active participation in social life of the district - 8.12.2011 № 317-P
2014	MAB LEU Awards: Distinguished MAB LEU badge for excellence in science
2015	Certificate "Best Teacher 2014" Ministry of Education and Science of the Republic of Kazakhstan
2018	Winner of the Science and Education 2018 international competition, Economics and Tourism sector for the scientific report "Innovative Development in Tourism" (3rd place).
2020	Certificate of Appreciation from the Association of Higher Education Institutions of Kazakhstan
2021	Letter of appreciation from KAZNMU for participation in the international scientific and practical conference for the 30th anniversary of independence of Almaty Management University for its contribution to NAAR accreditation