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Email: a.kazybayeva@almau.edu.kz |
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Academic Degree: PhD |
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Academic Position: Associate Professor |
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EDUCATION/QUALIFICATIONS: |
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International Academy of Business |
Specialty: Marketing |
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2004-2008 |
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Kazakh Economic University named after T. Ryskulov. 2010-2011 |
Specialty: Marketing |
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Academic degree: Master of Science in Economics |
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T. Ryskulov Kazakh University of Economics, PhD |
Major: PhD in Marketing 6D051100 |
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2011-2015 |
Degree: PhD |
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WORKING EXPERIENCE: 13 years |
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Almaty Management University |
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09.08.2021 - to present |
Dean of the School of Management, Associate Professor |
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2019-2021. |
Program leader of OP Marketing, head of the Neuromarketing Laboratory |
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2017-2019. |
Head of the Department of Management, Marketing, and Logistics, Head of the Neuromarketing Laboratory |
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2015-2016. |
Department of Monitoring and Evaluation of Educational Quality, Chief Specialist |
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2015-2017. |
Associate Professor, Department of Management, Entrepreneurship and Marketing |
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BRIF research group" LLP |
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2008-2011. |
Assistant in the Qualitative Research Department |
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DISCIPLINES TAUGHT: |
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RESEARCH: |
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The Year |
Project name |
Result |
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2020 |
Magnum Cash&Carry LLP |
Analytical Report |
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2021 |
KDL "Olympus" |
Analytical Report |
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2021 |
Conducting a comprehensive analysis and developing a marketing strategy |
Analytical Report |
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PUBLICATIONS (foreign and local): |
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No. n/a |
Name of labor |
Nature of work |
Output |
Volume, p.l. |
Contributor
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1 |
Buyers brand perception and "brand image" |
Printed |
// Proceedings of the International Scientific Forum "VI Ryskulov Readings". International scientific-practical conference "Socio-economic modernization of Kazakhstan in the context of global financial instability".- Almaty: "Economics", 2012.- P.283-297. |
0,9 |
- |
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2 |
Brand as an operated non-material asset of the company |
Printed |
// Proceedings of the Conference "Kazakhstan's economy: the global challenges of development" - Bozeman: "ICET", 2012.-¹2.- P.127-129. |
0,2 |
- |
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3 |
Marketing research to identify consumer preferences of residents of Almaty in respect of beer |
Printed |
// Bulletin of the University "Turan".-Almaty: "Turan", 2013.-#4 (60).-P.170-174. |
0,2 |
- |
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4 |
Promising technologies of brand management |
Printed |
// Modern Scientific Herald.-Belgorod: "Rusnauchkniga", 2013.-#18 (157).-P.62-68. |
0,5 |
- |
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5 |
Prospects for the development of domestic branding |
Printed |
// Dnepropetrovsk: "Science and Education", 2013.-#5 (141).-P.68-73. |
0,4 |
- |
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6 |
Brand synthesis: the brand knowledge |
Printed |
// Proceedings of the International Scientific-Practical Conference "Nauka i Studia".- Przemysl: "Nauka i Studia", 2013.- №19 (87).- P.45-50. |
0,4 |
- |
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7 |
Development of a system of measures to improve the management of consumer loyalty to the brand |
Printed |
// Oraldyң ғylyym jarshysy.- Oral: "Uralnauchkniga", 2013.- №10 (89).- P.45-52. |
0,8 |
Satkalieva T.S. |
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8 |
Opportunities for effective development and management of the enterprise brand |
Printed |
// Materials of the International Scientific-Practical Conference "The Modern Science and Scholar".- Almaty: "Aitumar", 2014.- P.64-67. |
0,3 |
- |
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9 |
Integrated approach to the analysis of the effectiveness of branding |
Printed |
// Vestnik KazEU.-Almaty: "Economics", 2014.-#2 (98).-P.253-266. |
0,6 |
Satkalieva T.S. |
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10 |
The psychological function of the brand |
Printed |
// Materials of the International Scientific-Practical Conference "Valikhanov readings - 18".- Kokshetau: "Kokshetau State University named after. Sh. Ualikhanov", 2014.- №2.- P.340-343. |
0,3 |
- |
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11 |
Peculiarities of the study of consumer preferences in the brewing industry of the Republic of Kazakhstan |
Printed |
// Proceedings of the International Scientific-Practical Conference "Silk Road: Development of relations in the context of globalization and integration".-Semey: "Kazakh Humanitarian-Legal Innovative University", 2014.-¹1.- P.78-81. |
0,3 |
- |
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12 |
Marketing research to identify consumer perceptions of beer brands |
Printed |
// Bulletin of the University "Turan".-Almaty: "Turan", 2014.-#1 (61).-P.197-201. |
0,2 |
- |
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13 |
Analysis of the efficiency of functioning and the current state of the brewing industry of the Republic of Kazakhstan |
Printed |
// Bulletin of KazNU. Series Economic.-Almaty: "Kazak University", 2014.-#1.-P.73-78. |
0,8 |
- |
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14 |
Formation of consumer loyalty - a tool for effective branding management |
Printed |
// Materialy X mezinarodni vedecko-prakticka conference "Dny vedy - 2014". Ekonomicke vedy. Praha: "Education and science", 2014.- P.55-62. |
0,5 |
Satkalieva T.S. |
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15 |
Approaches to branding performance analysis |
Printed |
// Materialy X miedzynarodowej naukowi-praktycznej konferencji "Naukowa przestrzen Europy- 2014",-Przemysl: "Nauka i Studia", 2014.- P. 64-70. |
0,4 |
Satkalieva T.S. |
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16 |
Mechanism for determining the effectiveness of the branding management strategy |
Printed |
// Materials of the III International Scientific-Practical Conference "Science and We".- Kokshetau: "KUAM", 2014.-¹4.- P.53-57. |
0,5 |
- |
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17 |
Forming strategy and long-term marketing program of brand management |
Printed |
// Actual problems of economics.-Kiev: "Our format", 2014.-#6 (156).-P.227-234. |
0,4 |
Satkalieva T.S. |
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18 |
Economic content of management quality |
Printed |
Scientific and Practical Conference "Actual Scientific Developments", January 15-22, 2016, Bulgaria |
0,2 |
- |
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19 |
Origin and nature of risks |
Printed |
Scientific and Practical Conference "Modern Scientific Achievements", January 22-30, 2016, Czech Republic |
0,3 |
Ostrovsky V.V. |
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20 |
Development of theory in project risk management |
Printed |
Science and Civilization Research Conference, January 30-February 07, 2016, UK |
0,2 |
Ostrovsky V.V. |
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21 |
Concept of "risks in the realization of investment construction projects" and the mechanism of their management |
Printed |
Scientific and Practical Conference "Strategic Issues of World Science," February 07-15, 2016, Poland |
0,3 |
Ostrovsky V.V. |
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22 |
The content of the risk management process in the realization of investment construction projects |
Printed |
Scientific and Practical Conference "Promising Scientific Research", February 15-22, 2016, Bulgaria |
0,2 |
- |
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23 |
Assessment of the impact of consumer characteristics on tourist satisfaction |
Printed |
Bulletin of the Kazakh University of Economics, Finance and International Trade, No. 4, 2019. |
0,4 |
Smykova M.R., N.P. Sokhatskaya, A.E. Rakhimbekova. |
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24 |
Dynamic Prices in Retail and Its Impacts on Logistics |
Electronic |
VEHITS 2020, 6th International Conference on Vehicle Technology and Intelligent Transport Systems |
0,6 |
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25 |
Neuromarketing approach to assessing tourism products |
Electronic |
Proceedings of the VIII International Scientific and Practical Conference "Actual problems of development of economic, financial and credit systems", September 9-11, 2020. |
0,6 |
Smykova M.R., B.A. Tkhorikov. |
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26 |
The Influence of Neuro-marketing Tools on Student Interest and Memory: Empirical Evidence from Kazakhstan |
Electronic |
37th IBIMA Conference: May 30-31, 2021, Cordoba, Spain |
0,4 |
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27 |
The role of neuromarketing in the development of entrepreneurship of the Republic of Kazakhstan |
Printed |
Collection III Forum of young scientists "BURABAY FORUM: international cooperation of Kazakhstan / participation in the section - Digital technologies in marketing and logistics. |
0,4 |
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28 |
Actual aspects of staff development in the organization |
Printed |
Bulletin of the Kazakh University of Economics, Finance and International Trade, No. 4, 2019. |
0,6 |
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29 |
Neuromarketing textbook |
Printed |
5,9 |
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Traineeships, TRAININGS, COURSESES (for the last 5 years): |
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№ |
Name of school |
Year, month of start |
Year, month of completion |
Topic of specialization |
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1 |
European School of Economics, Italy |
International Finance |
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2 |
Central Bohemia University - Czech Republic, Prague |
International Finance, Economics and Management |
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3 |
International center for education and technology Almaty |
Marketing activity in international markets |
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4 |
T. Ryskulov Kazakh University of Economics, Almaty |
Econometric methods of economic analysis and forecasting |
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5 |
Republic of Kazakhstan scientific information center, Almaty |
The Modern Science and Scholar |
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6 |
Kaizen Center |
2017 |
2019 |
Kaizen trainer training programs, diploma |
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7 |
ITC Group Business School, St. Petersburg, Russian Federation |
Neuromarketing. How to manage the consumer |
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8 |
IE Business School |
Market Research and Consumer Behavior |
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9 |
National Research Tomsk State University |
Agile and Scrum in project and product development |
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10 |
University of Virginia |
Introduction to Personal Branding |
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11 |
Copenhagen Business School |
An Introduction to Consumer Neuroscience & Neuromarketing |
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12 |
USA, Journal of Eastern European and Central Asian Research |
June 2021 |
August 2021 |
Certificate |
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AWARDS, GRANTS, TITLES: |
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2016 |
Letter of Appreciation from SolBridge International School of Business |
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2018 |
Letter of Appreciation from Almaty Management University |
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2018 |
Letter of Appreciation from the President of the Association of Higher Education Institutions of the Republic of Kazakhstan |
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2018 |
Expert of the Center of Bologna Process and Academic Mobility of the Ministry of Education and Science of the Republic of Kazakhstan on evaluation of educational programs |
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2020 |
Letter of Appreciation from the Akim of Bostandyk District |
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2020 |
Letter of Appreciation from the Association of Business Women of Kazakhstan |
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2020 |
Letter of appreciation from the "Ұlttyk audarma bureau" |
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2020 |
The Best Teacher of HEI-2020, MES RK |
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2021 |
Expert of the Presidential Youth Personnel Reserve of the Republic of Kazakhstan 2021 |
