Marketing

Educational program: 8D04103-Marketing

Academic degree: Doctor of Philosophy PhD in the educational program «8D04103-Marketing»

Form of study: full-time

Duration of training: at least three years

Language of instruction: Russian

Tuition fee: 1 500 000 tenge for 1 academic year

The mission of the educational program 8D04103-Marketing: assistance in the development of the socio-economic sphere and the educational system of Kazakhstan through the training of highly qualified, internationally competitive managerial, scientific and pedagogical personnel of a new generation in the field of marketing, capable of solving systemic problems of scientific, educational and practical activities.

The purpose of the educational program 8D04103-Marketing:

Formation of a pool of modern scientists trained to promote the theory and practice of marketing;
Training of teachers with critical and analytical thinking and an innovative approach to solving marketing problems.
Continuous improvement of the content of the educational program in accordance with national and international standards.

Content of the educational program:

Components	Number of academic credits	Number of academic hours
1. Basic disciplines	20	600
1.1. High school component	10	300
1.2. Teaching practice	10	300
2. Core disciplines	25	750
2.1 Component of choice	15	450
2.2. Research practice	10	300
3. Research work of a doctoral student, including passing an internship and completing a doctoral dissertation	123	3690
4. Writing and defending a doctoral dissertation	12	360
Total	180	5400

The PhD curriculum is divided into 4 modules:
research module – 138 credits
professional module – 10 credits
professional practice module – 20 credits
final certification module – 12 credits

Subjects of the curriculum:
Academic Writing
Scientific research methods
Econometrics (advanced course)
Modern technologies for data analysis and visualization
Analytical marketing
Balanced scorecard in marketing
Innovative marketing
Integrated branding
Strategic marketing models
Marketing metrics

Catalog of elective disciplines