Marketing
Language of instruction: Russian
Duration of training:
Profile direction – 1 year
Scientific and pedagogical direction – 2 years
Form of study: full-time
Entrance prerequisites:
Marketing research – 3 credits
Marketing – 3 credits
Mission of the educational program: We are developing traditional marketing in Kazakhstan, applying innovations in the training of specialists of a new format.
The purpose of the educational program: The purpose of the OP "Marketing" is to train proactive, competitive specialists in the field of marketing who are able to generate, analyze and implement creative ideas.
Field of activity of graduates after graduation:
profile areas: marketing specialist, marketing analyst, brand manager, SMM specialist, targetologist, neuro marketer
scientific and pedagogical direction: scientific and pedagogical personnel for the system of higher, postgraduate education and the scientific sphere; specialists in the field of marketing-marketing analyst, brand manager, SMM specialist, targetologist, neuro marketer
Skills of a graduate of the OP «Marketing»:
- Develop low-risk marketing strategies and then build a marketing plan
- Analyze the effectiveness of marketing programs and the effectiveness of funds spent
- Conduct a detailed analysis to evaluate various quantitative and qualitative studies to form recommendations aimed at business development
- Develop a plan for advertising campaigns
- Manage the company's reputation and marketing communications
- Create, develop and manage brands
- Manage the processes of creating various advertising materials in the Digital space
Content of the educational program:
| Components |
Profile direction, 1 year of study |
Scientific and pedagogical direction, 2 years of study |
| 1.Basic disciplines, including |
10 |
35 |
| 1.1. High school component |
6 |
10 |
| 1.2. Component of choice |
4 |
15 |
| 1.3. Teaching practice |
- |
10 |
| 2.Core disciplines, including |
29 |
53 |
| 2.1. High school component |
5 |
5 |
| 2.2. Component of choice |
10 |
35 |
| 2.3. Research practice |
- |
10 |
| 2.4. Production practice |
14 |
- |
| Experimental research work of a master's student, including the implementation of a master's project |
13 |
- |
| Research work of a master's student, including the implementation of a master's thesis |
- |
24 |
| Final certification |
8 |
8 |
| Total |
60 |
120 |
The curriculum is divided into 4 modules:
| Profile direction, 1 year of study |
Number of credits |
Scientific and pedagogical direction, 2 years of study |
Number of credits |
| The basic module |
10 |
Common modules |
25 |
| Professional module |
29 |
Research module |
44 |
| Research module |
13 |
Professional module |
43 |
| Final certification |
8 |
Final certification |
8 |
Disciplines of the curriculum of the scientific and pedagogical direction:
Pedagogy of higher education
Management psychology
Foreign language (professional)
History and philosophy of science
Emotional Intelligence
Business law
Methodology of scientific research
Academic writing and research
Predictive analytics and data modeling
Mathematical models and economic analysis
Strategic Marketing (advanced course)
Marketing Research (advanced course)
Principles of company sustainable development
Educational Trajectory 1: Neuro-Digital marketing
Integrated marketing communications
Neuromarketing (advanced course)
Graphic Design Tools
Innovation Marketing
Practical neuromarketing
Digital advertising
Educational Trajectory 2: Маркетинг менеджмент
Design of marketing projects
Applied Marketing
Brand management
Innovation Marketing
Marketing Management
Information technologies in marketing
Disciplines of the curriculum of the profile direction:
Management
Management psychology
Foreign language (Professional)
Project Management Practice
Business research
Strategic Marketing (advanced course)
Marketing Research (advanced course)
Design of marketing projects
Neuromarketing (advanced course)
Brand management
Leading teachers:
Belyanin Alexey Vladimirovich, PhD, Professor
Ibzharova Sholpan Aidaralievna, Candidate of philosophical sciences, Associate professor
Yolju Saule Azimbekovna, Candidate of economic sciences, Associate professor
Koyanbayeva Gulnar Romseitovna, Candidate of philosophical sciences, Assistant professor
Kazybayeva Ayman Melisovna, PhD, Associate professor
Lipovka Anastasia Vladimirovna, PhD, Associate professor
Nikiforova Nina Vladimirovna, Doctor of economic sciences, Professor
Orazgalieva Elmaira Bolatbekovna, PhD, Researcher
Protsenko Elena Aleksandrovna, Candidate of biological sciences, Professor of Practice
Rakhimbekova Zhanar Saparovna, Candidate of economic sciences, Associate professor
Smykova Madina Raisovna, Candidate of economic sciences, Professor
Sokhatskaya Natalia Pavlovna, Candidate of economic sciences, Assistant professor
Tyutyunnikova Natalia Vladimirovna, Professor of Practice
Khan Irina Guryevna, Candidate of philosophical sciences, Professor
Shulbaeva Sholpan Slambekovna, Candidate of economic sciences, Associate professor
