Marketing
Educational program «Marketing»
Language of instruction: Russian
Duration of training:
Profile direction – 1 year
Scientific and pedagogical direction – 2 years
Form of study: full-time
Mission of the educational program: We are developing traditional marketing in Kazakhstan, applying innovations in the training of specialists of a new format.
The purpose of the educational program: The purpose of the OP "Marketing" is to train proactive, competitive specialists in the field of marketing who are able to generate, analyze and implement creative ideas.
Field of activity of graduates after graduation:
profile areas: marketing specialist, marketing analyst, brand manager, SMM specialist, targetologist, neuro marketer
scientific and pedagogical direction: scientific and pedagogical personnel for the system of higher, postgraduate education and the scientific sphere; specialists in the field of marketing-marketing analyst, brand manager, SMM specialist, targetologist, neuro marketer
Skills of a graduate of the OP «Marketing»:
- Develop low-risk marketing strategies and then build a marketing plan
- Analyze the effectiveness of marketing programs and the effectiveness of funds spent
- Conduct a detailed analysis to evaluate various quantitative and qualitative studies to form recommendations aimed at business development
- Develop a plan for advertising campaigns
- Manage the company's reputation and marketing communications
- Create, develop and manage brands
- Manage the processes of creating various advertising materials in the Digital space
Content of the educational program:
| Components |
Profile direction, 1 year of study |
Scientific and pedagogical direction, 2 years of study |
| 1.Basic disciplines, including |
10 |
35 |
| 1.1. High school component |
6 |
20 |
| 1.2. Component of choice |
4 |
15 |
| 1.3. Teaching practice |
- |
8 |
| 2.Core disciplines, including |
25 |
49 |
| 2.1. High school component |
5 |
5 |
| 2.2. Component of choice |
10 |
32 |
| 2.3. Research practice |
- |
12 |
| 2.4. Production practice |
10 |
- |
| Experimental research work of a master's student, including the implementation of a master's project |
13 |
- |
| Research work of a master's student, including the implementation of a master's thesis |
- |
24 |
| Final certification |
12 |
12 |
| Total |
60 |
120 |
The curriculum is divided into 4 modules:
| Profile direction, 1 year of study |
Number of credits |
Scientific and pedagogical direction, 2 years of study |
Number of credits |
| The basic module |
10 |
Common modules |
24 |
| Professional module |
25 |
Research module |
45 |
| Research module |
13 |
Professional module |
39 |
| Final certification |
12 |
Final certification |
12 |
Disciplines of the curriculum of the scientific and pedagogical direction:
Pedagogy of higher education
Psychology of management
Foreign language (professional)
Public speaking technologies
Emotional Intelligence
The practice of project management
Business research
History and philosophy of science
Methodology of scientific research
Organization and planning of scientific research
Predictive analytics and data modeling
Business legislation
Marketing Research (advanced course)
Strategic Marketing (advanced course)
Marketing analysis and databases
Integrated marketing communications
Advertising technology
Brand management
Marketing management of the competitiveness of goods and services
Design of marketing projects
Graphic Design Tools
Neuromarketing (advanced course)
Applied Marketing
Marketing Management
Global Marketing
Digital advertising
Information technologies in marketing
Disciplines of the curriculum of the profile direction:
Management
Psychology of management
Foreign language (Professional)
Project Management Practice
Business research
Marketing Research (advanced course)
Strategic Marketing (advanced course)
Marketing analysis and databases
Integrated marketing communications
Advertising technology
Leading teachers:
Kazybayeva Ayman Melisovna, PhD, associate professor
Koyanbayeva Gulnar Ramseitovna, candidate of philosophical sciences, аssociate professor
Nurgazina Asel Muratovna, candidate of economic sciences, associate professor
Protsenko Elena Aleksandrovna, candidate of biological sciences, associate professor
Rakhimbekova Zhanar Saparovna, candidate of economic sciences, associate professor
Smykova Madina Raisovna, candidate of economic sciences, аssociate professor
Sokhatskaya Natalia Pavlovna, candidate of economic sciences, associate professor
Tultabaev Sultanbek Tumanovich, candidate of technical sciences, associate Professor
Tyutyunnikova Marina Vladimirovna, candidate of economic sciences, associate professor
Khan Irina Guryevna, candidate of philosophical sciences, associate professor
Andrey Halov, founder and director of the "Royal Custo" branding company
Shulbaeva Sholpan Slambekovna, candidate of economic sciences, associate professor
Yavorskaya Zhanna Halelovna, candidate of psychological sciences, DBA, associate professor
