Scientific Life of the School

In the HSM major attention is paid to the creation of productive research environment. We strive to promote the development of potential as young scientists (students, undergraduates and PhD) and highly skilled professionals. Our goal is to support the ideas, promote their development and ensure the free exchange and access to information necessary for the research activities of the school and the university as a whole. Research activities of HSM are conducted in two main directions:

First: «Study of the problems of the financial market development and its role in social modernization of Kazakhstan's economy in the new economic reality» ("Finance, accounting and auditing" Department) on the following topics:

  1. Social modernization and financial market.
  2. The banking system of Kazakhstan and its modernization.
  3. Sources of corporate finance real investment.
  4. The stock market and its development in the new conditions. Financial engineering.
  5. Increase of investment activity in the stock market and corporate business development.
  6. Social responsibility and development of corporate management in the new reality.
  7. Financial modeling in the public-private partnership system.
  8. Financial reporting and communication in the Internet era and the knowledge economy (Improvement of corporate accounting and auditing in modern conditions).
  9. Motivational mechanism for effective resource management - from the language of profit to the cost of the language (emphasis on non-financial factors of development, transparency, accountability, social responsibility).
  10. The problems of formation of market innovation in the Republic of Kazakhstan and the development of innovative financial instruments (theory and practice);

Second: the following scientific topics of the department « Management, Entrepreneurship and Marketing »:

By specialization «Management»:

  1. Analysis of the effectiveness of the organizational structure of management.
  2. Kazakhstan corporate governance model: state and prospects of development.
  3. Personnel and their role in the management system.
  4. Personnel policy in international organizations.
  5. Develop a system of training of employees in the organization.
  6. The communication policy of the organization and its development.
  7. Leadership and power management.
  8. Change Management in the organization.
  9. Methods of strategic planning and ways to improve them.
  10. Prediction of innovative enterprise development.
  11. Management of innovative activity of the enterprise.
  12. Project management as a modern way of doing business.
  13. Develop and implement management decisions.
  14. Development of a business plan for the enterprise: theory and practice.
  15. Acceptance of administrative decisions in conditions of uncertainty and risk.
  16. The development of professional management in the Republic of Kazakhstan.
  17. The system of material incentives for the company and its improvement.
  18. The quality management system at the enterprise.
  19. The crisis management system in the enterprise.
  20. Time management and improving the competitiveness of the organization.
  21. Risk management in the enterprise.
  22. Stress management in the organization.
  23. The intra-conflicts and methods of their solutions.
  24. Information provision in the control system.
  25. Building an effective team in the management of a modern organization.
  26. Outsourcing and its role in business.
  27. Improving the management of customer relationship in the company.
  28. Formation of an investment climate of the organization.
  29. Social entrepreneurship as a social innovation: problems and ways of development in Kazakhstan.
  30. Innovative entrepreneurship.


By specialization «Marketing»:


  1. Benchmarking in the company
  2. Event Marketing in the company
  3. Innovative technologies in the advertising business,
  4. Innovative marketing in the enterprise management system
  5. Internet marketing company
  6. A study of competition in the market
  7. Study of consumer behavior
  8. Advertising services market research in Kazakhstan
  9. Marketing-mix in the company
  10. Marketing management system CMS in the enterprise
  11. Marketing audit practice in modern organizations
  12. Market research firm competitiveness of the goods
  13. Media planning in the company
  14. Merchandising in Trade Organization
  15. Event organization in the promotion of goods
  16. The organization of PR-activity companies
  17. The A-events at the enterprise
  18. The organization of direct marketing in the enterprise
  19. Network Marketing Organization
  20. Guerrilla Marketing in the company
  21. Development of the assortment strategy of the enterprise
  22. The development and excretion of new products / goods / services on the market
  23. The development and promotion of the brand on the market
  24. Development of a complex of marketing communications in the enterprise
  25. Development of marketing strategy
  26. Development strategy of positioning the company
  27. The development of market segmentation strategy
  28. Developing a pricing strategy in the enterprise
  29. Current status and trends of development of franchising in Kazakhstan
  30. Modern advertising technology company
  31. The state and prospects of development of activity of advertising agency
  32. The exit strategy of the company on the international market
  33. Management of the product portfolio of the enterprise
  34. Manage the life cycle of the goods in the enterprise
  35. Neuromarketing in the company 

Our faculty and students annually take part in international and national conferences, debates, round tables, etc.

Bachelor, Masters and PhD students are actively involved in the researches. For instance, there are several scientific organizations based in HSM. Students also participate in various Olympiads, thus contributing to the achievement of goals and objectives.

We aim to take a leading position in the field of scientific research of the Republic of Kazakhstan within the limits of our competence, and create a strong scientific community through intra- and inter-university cooperation.