The V International Digital Forum "Digital Almaty: Digital Partnership in the New Reality" was held in Almaty on 2-3 February 2023. The main topic of discussion was the current global challenges of development of the innovative technologies industry.

The Laboratory of Neuromarketing and Neuromanagement presented the results of its research. Head of the laboratory Kazybaeva A.M., Lecturer of the School of Management Abuzhalitova A.A., and manager of the School of Management Dushchanova M.S. familiarised the participants of the exhibition with Eye-tracker and Face-reader neuromarketing research instruments.

It is worth noting that the plenary session of Digital Almaty was attended by the heads of government of the EAEU member states. The central topic of discussion at the plenary session with the participation of the prime ministers of the EAEU countries was the development of sustainable digital infrastructure and new technologies in telecommunications. Speakers will talk about the prospects for the development of GovTech and FinTech, as well as share their vision for the further development of IT business in the region.