Onur Guvenc

 

Email: o.guvenc@almau.edu.kz   Ученая степень: MBA, International Management   Академическая должность: Senior Lecturer

 

EDUCATION/QUALIFICATION:

University of Paris Sorbonne & Paris Dauphine/ France  2016	Major: Business and Administration Degree: MBA International Management
Business School of Saint Etienne/ France   2011	Major: Economics and Managemen             Degree: Master of Business intelligence & Innovation Management
University of Galatasaray/ Turkey       2010	Major: Social Sciences                                      Degree: Bachelor’s in Economics

 

EXPERIENCE JOB:

Almaty Management University, KZ
2019 - Present	Senior Lecturer
Honoris Business Art, France
2016 - Present	Managing Director & Consultant & Trainer
Groupe Renault, France
2015 – 2016	Brand Manager
Montebello Denim, Italy
2013 – 2015	Marketing and Sales Executive
Calik Holding, Turkey
2011 - 2012	Marketing Specialist

 

 

DISCIPLINES: 

• Business Planning
• Development & Motivation & Assessment of Personnel
• Marketing
• Marketing Management
• Branding
• Consumer Behavior
• Strategic Marketing
• Marketing Research
• Relationship Marketing
• Hospitality Sales and Marketing Management
• Marketing Analysis
• Marketing Communication

 

PARTICIPATION IN CONFERENCES AND SEMINARS (FOREIGN AND LOCAL):

	Name of the conference	Name of organization	Country	Date
1	2	3	4	5
1	37th IBIMA Conference	International Business Information Management Association, USA	Spain	30.05.2021
2	36th IBIMA Conference	International Business Information Management Association, USA	Spain	04.11.2021
3	7th International Conference on Vehicle Technology and Intelligent Transport Systems (VEHITS)	Institute For Systems and Technologies of Information, Control and Communication	Portugal	28.04.2021
4	6th International Conference on Vehicle Technology and Intelligent Transport Systems (VEHITS)	Institute For Systems and Technologies of Information, Control and Communication	Portugal	04.05.2020
5	35th IBIMA Conference	International Business Information Management Association, USA	Spain	01.04.2020
6	34th IBIMA Conference	International Business Information Management Association, USA	Spain	14.11.2019

 

TRAININGS: 

Professional Life & Sales Coaching	2015	2015
Professional Sales Skills	2012	TACK

 

PUBLICATION (FOREIGN AND LOCAL):

• Co-author of the article, The Influence of Neuro-marketing Tools on Student Interest and Memory: Empirical evidence from Kazakhstan, 2021, Published in English
• Author of the article, Digital marketing and emotional effect of the virtual and augmented reality systems, 2021, Published in English
• Author of the article, Interactions, relationships, and networks are essential foundations of competitive advantage, 2021, Published in English
• Author of the article, Artificial Intelligence & Gamification for Dynamic Pricing in Retail, 2021, Published in English
• Author of the article, A Comprehensive View of Intelligent Transport Systems and Supply Chain Management for CIS Countries, 2021, Published in English
• Co-author of the article, Dynamic Prices in Retail and Its Impacts on Logistics, 2020, Published in English
• MBA thesis: Price Setting Strategies of new products: Case study of the launch of Renault Kwid in India. Published in French, 2016
• Master’s thesis: Analyze of Michael Porter’s generic strategies and its relationship with innovation. Realized case study: Canderel in Turkish sweetener market. Published in English, 2011
• Bachelor’s Thesis: The process of the privatization of higher education in Turkey since YÖK (The council of higher education). Published in French, 2010

 

AWARDS, GRANTS:

2015 – Full Scholarship of MBA from Renault Foundation

2011 – Jean Monnet Grant